Dressmann's new underwear for perfect men advert is tackling male
By A Mystery Man Writer
Description
Because body positivity isn't just for women. Underwear brand Dressmann wants to make the body acceptance movement a bit more welcoming to a group of people that are often forgotten
![Dressmann's new underwear for perfect men advert is tackling male](https://cloudfront-eu-central-1.images.arcpublishing.com/prisa/SUODCCPIBVF23BRERBRHJHT6HE.jpg)
Bulges, controversies and 45-year-old abs: Are we experiencing a new golden age of underwear ads?, Lifestyle
![Dressmann's new underwear for perfect men advert is tackling male](https://shamefulbodyshaming.files.wordpress.com/2017/01/pexels-photo-249360.jpeg?w=482&h=321)
perfect – Body Shaming: The uncomfortable truth
Why is it okay for women to wear pants and it is not okay for men to wear skirts? Who is cross dressing? Should there be such a term as 'crossdressing'? Shouldn't
![Dressmann's new underwear for perfect men advert is tackling male](https://i.guim.co.uk/img/media/9ea6af04b99b7fca52ac469cc782ce81f030f244/30_3_501_301/master/501.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdG8tYWdlLTIwMjEucG5n&s=986e72034f3915595e31295843775df8)
It's just pants: ads for skimpy men's underwear too racy for media
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Why is it okay for women to wear pants and it is not okay for men
![Dressmann's new underwear for perfect men advert is tackling male](https://www.thefashionisto.com/wp-content/uploads/2016/08/Rafael-Nadal-2016-Tommy-Hilfiger-Underwear-Campaign.jpg)
Best Men's Underwear Advertising Campaigns – The Fashionisto
![Dressmann's new underwear for perfect men advert is tackling male](https://dressmann.imgix.net/globalassets/xx-archive/productimages/7349835_583_f_f_1pk_classic-non-elastic-socks__dressmannxl__.jpg?auto=format&ar=3:5&fit=crop&w=500&q=40)
Underwear Dressmann
ULTIMATE COMFORT 👉, We're four Canadians 🇨🇦 who were sick of uncomfortable cotton boxer briefs. 🥱 So we created - a new kind of underwear. 😎 NO Chafing NO Adjusting and
![Dressmann's new underwear for perfect men advert is tackling male](https://dressmann.imgix.net/globalassets/xx-archive/productimages/7249918_583_d_q_cotton-socks-solid_nos_dressmann__.jpg?auto=format&ar=3:5&fit=crop&w=500&q=40)
Underwear Dressmann
![Dressmann's new underwear for perfect men advert is tackling male](https://i.ytimg.com/vi/L3t_8OPbvZI/oar2.jpg?sqp=-oaymwEYCJUDENAFSFqQAgHyq4qpAwcIARUAAIhC&rs=AOn4CLCimc1Pyn1CZMKTlBBqGLBqZlFEVw)
NEW MAN Underwear Ad
![Dressmann's new underwear for perfect men advert is tackling male](https://static01.nyt.com/images/2019/08/16/business/00UNDERWEARADS-03/00UNDERWEARADS-03-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Underwear Ads Lose the Macho: How Marketing Has Embraced Real Men - The New York Times
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