Case Study: How Aerie won Gen Z and Victoria's Secret's market
By A Mystery Man Writer
Description
Aerie is one of the first lingerie brands to successfully challenge Victoria’s Secret’s category dominance. Victoria’s Secret’s size-0, bombshell look, which for decades drove sales of push-up bras and marketing focused on looking sexy for him, has fallen out of favor. That’s thanks to a new generation that prioritizes comfort, inclusivity and feeling sexy in their own bodies. And in 2021, Aerie is No. 2 in bra sales, just behind Victoria’s Secret and ahead of DTC brand ThirdLove, according to the NPD Group.
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://image.slidesharecdn.com/iacueleaerievs-180308181022/85/brand-comparison-aerie-vs-victorias-secret-5-320.jpg?cb=1668506445)
Brand Comparison- Aerie vs. Victoria's Secret
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://miro.medium.com/v2/resize:fit:1400/1*09Hoqoi-fveCKpBGQvyXew.png)
The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://www.glossy.co/wp-content/uploads/sites/4/2021/11/7.-Charles-Gross.png?w=360&h=202&crop=1)
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![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://digiday.jp/wp-content/uploads/2021/12/AerieBra_1600.jpg)
明暗を分ける、 ランジェリー業界 1、2位のビクトリアズシークレットとエアリーの事例研究
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://image.slidesharecdn.com/klopez693aw7-200609211707/85/influencer-marketing-aerie-1-320.jpg?cb=1669387199)
Influencer Marketing - Aerie
Parade Takes On Victoria's Secret
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Is Victoria's Secret Too Big To Fail?
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://miro.medium.com/v2/resize:fit:1200/1*sGUbAwhLZ0ZA5BYiSYkoww.jpeg)
The Fall of Victoria's Secret and the Rise of Aerie Was Inevitable
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://img.yumpu.com/60111109/1/184x260/victorias-secret-2020-runway-plan.jpg?quality=85)
Victoria's Secret: Research File
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://image.slidesharecdn.com/iacueleaerievs-180308181022/85/brand-comparison-aerie-vs-victorias-secret-8-320.jpg?cb=1668506445)
Brand Comparison- Aerie vs. Victoria's Secret
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://www.helixa.ai/hs-fs/hubfs/Helixa%202021/2021Q4_Assets/2021Q4_Blog%20Assets/Nostalgia%20Blog%20No.%202/Nostalgia%20Blog%202.6.png?width=649&name=Nostalgia%20Blog%202.6.png)
Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://www.glossy.co/wp-content/uploads/sites/4/2021/11/6.-Remi-Bader.png?w=360&h=202&crop=1)
6.-Remi-Bader.png?w=360&h=202&crop=1
![Case Study: How Aerie won Gen Z and Victoria's Secret's market](https://image.slidesharecdn.com/iacueleaerievs-180308181022/85/brand-comparison-aerie-vs-victorias-secret-6-320.jpg?cb=1668506445)
Brand Comparison- Aerie vs. Victoria's Secret
from
per adult (price varies by group size)