How e.l.f. Cosmetics is using personalization to drive e-commerce
By A Mystery Man Writer
Description
In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.
![How e.l.f. Cosmetics is using personalization to drive e-commerce](https://i.ebayimg.com/images/g/zEMAAOSwrbRjLDJy/s-l1200.webp)
Fino a 52% su Griglia elettrica senza fumo, griglia elettrica senza fumo
![How e.l.f. Cosmetics is using personalization to drive e-commerce](https://www.glossy.co/wp-content/uploads/sites/4/2020/12/Triller-e.l.f..jpg?w=1140&h=600&crop=1)
Elf Cosmetics' TikTok Campaign Results, elf makeup
![How e.l.f. Cosmetics is using personalization to drive e-commerce](https://nestscale.com/wp-content/uploads/2024/02/create-tiktok-collection-ads-step-1-1.gif)
Elf Cosmetics' TikTok Campaign Results, elf makeup
Dynamic Yield Press and Media Center
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Elf cosmetics hi-res stock photography and images - Alamy, elf make up
![How e.l.f. Cosmetics is using personalization to drive e-commerce](https://l13.alamy.com/360/PN9CWC/zapo-kadernictvi-in-prostjov-PN9CWC.jpg)
Elf cosmetics hi-res stock photography and images - Alamy, elf make up
![How e.l.f. Cosmetics is using personalization to drive e-commerce](https://mir-s3-cdn-cf.behance.net/project_modules/max_3840/c55604138992473.6227dbaa0b65d.jpg)
e.l.f Skincare Pop-Up Proposal :: Behance
![How e.l.f. Cosmetics is using personalization to drive e-commerce](https://www.coursehero.com/thumb/3a/9c/3a9c8f09a67ba9c6a4fe6cc103f8a1373c3a3500_180.jpg)
Figure 1 Cash flows from both firms for the past 5 years Ulta Beauty Elf
![How e.l.f. Cosmetics is using personalization to drive e-commerce](http://www.nonsolopoltrone.it/img/p/2/1/7/3/2173-thickbox_default.jpg)
Prima Filaments PV-PLA-175-1000-BK Filamento Pla, 1.75 mm, Bobina da 1 kg, Nero, filamento pla
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Elf cosmetics hi-res stock photography and images - Alamy, elf make up
![How e.l.f. Cosmetics is using personalization to drive e-commerce](https://c8.alamy.com/comp/2RFR3ME/houston-texas-usa-07-04-2023-cosa-nostra-cucina-italiana-storefront-exterior-in-houston-tx-casual-dining-italian-restaurant-2RFR3ME.jpg)
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