Star-Designer Strategy: Rebuilding Gucci with Tom Ford
By A Mystery Man Writer
Description
Star-Designer Strategy: Rebuilding Gucci with Tom Ford Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…
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The untold story from House of Gucci: how Tom Ford saved Gucci from bankruptcy and revamped Yves Saint Laurent, then left to start his own fashion brand
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Everything Tom Ford Has Said About 'House of Gucci
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DOC) The History of Gucci: From Family Owned to Publicly
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Fashion Marketing: Contemporary Issues, Second edition - Pr School
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